What is Digital Marketing?
Digital marketing is the promotion of products or services using digital channels — like search engines, social media, email, websites, and online ads — to reach and engage potential customers.
Scope of Digital Marketing:
The scope of digital marketing is vast and constantly growing as more people and businesses go online. It offers numerous career opportunities and business advantages.
Techniques of Digital Marketing:
Digital marketing uses various techniques to reach audiences, promote products, and increase sales. Here are the main ones:
1) Search Engine Optimization (SEO):
There are two types of SEO:
A) ON-PAGE SEO
B) OFF-PAGE SEO
Fathima Raja Marwa
Fathima Raja Marwa is a digital marketing enthusiast with developing experience in the field. She has worked on social media posts, basic campaign ideas, and simple content planning. Marwa is learning steadily, improving her skills, and gaining confidence as she explores different areas of digital marketing. Her approach is practical, focused, and always willing to grow.